Why is Engagement Vital on Social Media?
Social media is meant to be…well, social. This can be easily forgotten. Whether you are on Facebook, Instagram, Twitter, etc., engagement is what people want and what your audience will respond to best.
Have you ever seen a post or an ad that has hundreds of comments? Then you think, “I wonder what they’re all saying?” Sometimes the comments are more entertaining than the post itself. This is the best form of engagement!
Wondering what engagement really means?
At its foundation, social media engagement is whenever someone interacts with your social media account.
Engagement metrics to track:
- Video Views
As business pages keep seeing an ever-decreasing organic reach, social media is no longer the megaphone it used to be. The race is on to create one-on-one conversations, customer service, and quality creative content.
The higher your engagement with your audience, the greater your reach. To be seen and heard, you need to create content that engages your followers. This can come in the form of photos, video, and blog posts from your website.
Worried about negative feedback?
If you have sold any amount of products or services, you know that there are some people you can’t please no matter how good your offering is. They will go on your Facebook page or another outlet and find something, anything to complain about. Don’t freak out about that 1-star review - instead, respond! Jay Baer’s research found that answering a complaint on social media can increase customer advocacy by as much 25%.
Yes, potential customers will see the bad review but they will also see how you respond. Answering all negative feedback with a solution to make it right, shows how you do business.
Social media is where you can really let your brand shine. Sharing who you are as a company is how you can connect and engage your followers and reach new ones along the way.