The Value of Video Marketing

You don’t have to look into a crystal ball to predict that video is going to be a HUGE marketing trend in 2019­. Stats already show that roughly 75 million people in the US alone watch online videos every single day, and a large portion of those users are viewing video content on social media platforms. Likewise, over 5 billion videos are watched on YouTube daily. Video is a powerful marketing tool. How can you get started?

Popular Types of Video

From a marketing standpoint, your audience wants one of three things from your videos — awareness, engagement, or education. Stay tuned as we break these videos down for you:

Awareness

Company Culture — show your company’s human side. These types of videos convey your business mission, values, and highlight select team members.

 

Behind the Scenes — people love being in on the exclusivity of their favorite brands. Producing a blooper reel is a great example.

 

Engagement

Vlog — though commonly used by influencers, a vlog is often used to tell a personal story. Don’t let that limit you! A vlog is a great way to share you thoughts on a certain topic and it can be however long or short you want it to be.

 

Education

How-to/Explainer — if you know anything well enough to explain it, make a video! Chances are, someone wants to know more about that something and they are more willing to watch a video than read about it.

 

Case Study/Testimonial — this type of video is great if you already have an customer base. Sharing an outside perspective on your product/service is an sure way to reach and educate future customers.



Show, Don’t Tell

Understanding how to create and implement these videos is crucial to your video marketing strategy. As for a solution, you’re in luck! At Jarbo, we’re comfortable handling all stages in your campaign, from conception to completion. Behind every video is a story, and the Brand Storytellers are here to help tell it.