jarboanimation thEverything should be made as simple
as possible, but no simpler.
-Albert Einstein


"Think Different."

Most of you will recognize the title of this article. It was Apple Computer’s tagline from 1997 to 2002. Whether you are a fan of Apple products or not, there’s no denying that the company has been one of the most innovative companies on the planet. Why? Because they “think different”. While critics scorned the tagline for being grammatically incorrect, Apple drew attention. Quite the strategy.

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